Apple
Apple
Tribeca, New York
2026
La Mode En Images
Generation Digital Agency

Bilal Rehman partnered with Apple to design a showhouse introducing its latest suite of Apple home products, developed in collaboration with LG and Schneider Electric. Conceived as an extension of Rehman’s own home, the interiors placed Apple HomeView within a deeply personal setting—inviting visitors to experience the technology through the textures, rituals, and rhythms of everyday life.

The experience began in the foyer, where a vintage crystal chandelier and copper entry table set the tone for the rooms beyond. Taking center stage was Richard Haining’s Carpel Vessel, its sculptural form lending the entry a distinct sense of presence.

For the bar and lounge of this Tribeca loft, Rehman imagined an evening among family and friends. Thoughtfully placed within the space, Apple HomeView allowed guests to change the music, adjust the lighting, or see who was at the door while remaining part of the conversation.

Vintage seating and a 1970s chandelier brought a sense of history to the room, layered with a contemporary wood veneer coffee table sourced in New York, a bench, and accent chairs. Together, the pieces gave the space an old soul and a new spirit.

In the study of this Tribeca loft, Rehman’s love of technology and design found its most expressive setting. A green iMac and HomePod mini 2 speakers became deliberate focal points, bringing color and a contemporary sensibility to the room.

A burl wood desk anchored the space, while vintage wooden screens provided a richly textured backdrop for the technology. A smoked acrylic chair introduced a translucent counterpoint to the warmth and grain of the wood, completing a composition that balanced natural materials with modern forms.

In the living room, blue Apple HomePod mini 2 speakers settle naturally into the interior, inviting visitors to experience technology as part of a considered design. A sofa upholstered in a striking striped fabric anchors the space, while a custom burnt-wood side table by Casa Materia Studio introduces sculptural texture and a sense of craft.

In the study, an original metal door provides an industrial backdrop for a contemporary floor lamp and accent chair, creating a quiet dialogue between the loft’s architectural character and its modern furnishings.