YSL Beauty
Social Media & Marketing Campaign
Global
2025
Maya Rehman

To celebrate the launch of YSL Myself and YSL Absolu, Maya Rehman and her team crafted a campaign that beautifully frames Bilal Rehman alongside the striking new fragrance bottles. Chromatic finishes are a signature of Bilal’s design language, which made the mirrored silhouette of YSL Absolu an effortless and authentic fit. The result is a visual narrative where scent and style coexist, reflecting the sleek, modern aesthetic that defines the studio’s work.

“Fragrance, to me, is an extension of space and mood—just like design. YSL MYSLF has become part of my daily ritual; it’s clean, confident, and quietly expressive. I wear it the same way I approach interiors: considered, modern, and effortlessly personal.” — Bilal Rehman