YSL Beauty
Social Media & Marketing Campaign
Global
2025
Maya Rehman

To celebrate the launch of YSL Myself and YSL Absolu, Maya Rehman and her team crafted a campaign that beautifully frames Bilal Rehman alongside the striking new fragrance bottles. Chromatic finishes are a signature of Bilal’s design language, which made the mirrored silhouette of YSL Absolu an effortless and authentic fit. The result is a visual narrative where scent and style coexist, reflecting the sleek, modern aesthetic that defines the studio’s work.