1101 Motorcars
1101 Motorcars
New Orleans, LA
15500 SQFT
2024

Bilal Rehman brings his signature future-driven design philosophy to 1101’s luxury car service headquarters. His first venture into the automotive world, the four-story facility redefines the intersection of opulence and performance, meticulously crafted to merge functionality with a cinematic sense of luxury that inspires both the company’s celebrity clientele and its team. Dark, moody tones meet inlaid stone, hand-finished plaster, and sculpted terrazzo, evoking the precision and power of a high-performance sports car, while integrated lighting beams cut through the space, illuminating an environment where speed meets sophistication.

Aiming to create a headquarters that evokes the same sense of powerful luxury as their fleet of European sports cars, the main conference room was designed to serve multiple purposes, from hosting meetings to providing a comfortable space for working on a laptop. This required a fluid design that could easily adapt to the team’s changing needs, with an oversized Central Wall Mirror by Tonelli Design anchoring the room as its focal point.

The main breakroom was designed to be both efficient and stylish, reflecting the overall goal of creating headquarters where every corner is as impressive as the next. The Ava dining chairs, designed by Song Wen Zhong for Roche Bobois, perfectly capture the spirit of high-performance design, embodying the same precision and sophistication found in luxury sports cars.

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